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About

As you develop and execute a public relations plan, you know how important it is to segment your audience and develop plans specifically for each segment. Join PRSA Puget Sound and C+C Communications as they share just how they did that during a campaign to encourage Washingtonians to get vaccinated.

The WA State Department of Health worked with C+C to focus on three populations that had slower COVID-19 vaccination adoption rates: Young adults, the Black/African American community and the Hispanic/Latinx community. Come learn how DOH created campaigns to address the unique barriers among each of these audiences.

Julie Colehour, Partner at C+C and Jennifer Gonzalez, C+C’s SVP of Multiple-cultural communications will share the stories of how research was used to create three campaigns that helped close the gap in vaccination rates for these audiences, including a campaign that featured a twerking grandma.

Speakers

Julie Colehour, partner, is one of the C’s in C+C Communications. She firmly believes that individual actions can change the world and that you only need one listen of RUSH’s 2112 to become a lifelong fan. In our experience, both these theories are true. An expert in behavior change marketing, Julie has brought the power of marketing to bear to make the world better at recycling, managing its money, and living healthy lives in just about any other way you can think of. In short, if you want to change the world, Julie can help you do it. And can probably give you some pointers on the ski slopes too.

Jennifer Gonzálezis Senior Vice President – Multicultural Strategy at C+C Communications. Think of "Eat, Pray, Love" (the novel, not the cheesy movie) and you’ll get what Jen’s all about. Jen is a true storyteller and multicultural strategist that understands the power of connecting people of all backgrounds. Before leading C+C’s multicultural team, Jennifer built a reputation in Los Angeles implementing groundbreaking social marketing campaigns targeted toward young Hispanics, Latino women and other diverse audiences... and even set a couple of Guinness World Records along the way.

Registration

Registration is required to attend. 
This event is free to PRSA Puget Sound members. All other registrants are encouraged to make a $15.00 minimum donation through the registration form online.